How to add value to GOOSEBERRY FRUIT and OPPORTUNITIES that it offers in the MARKET

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Source:

https://www.youtube.com/watch?v=HaBUVuVdjNM&t=95s

Duration: 

10:05:00

Year of Production: 

2022

Source/Author: 

Agri Innovation Hub
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Gooseberry delight is a company based in Eldoret that deals with gooseberry which is an exotic fruit that grows in the wild. In todays' world, people are all about health and the gooseberry fruit provides a lot of health benefits.

Some important aspects in running a business are the financials, human resources, and networking. Young people should also start thinking about entrepreneurship, as opposed to employment. In today’s world, businesses are shrinking, which means employment is shrinking with them, making self-employment the best way to go.

Aspects To Consider

One important aspect when considering entrepreneurship is the financials, where the farmer should know about record keeping, how to put their financials together, and how to come up with the pricing of a product. Another important area is the human resource, where most farmers upon starting a business employ their relatives with no qualifications trying to save on labor but it ends up costing them even more.
Bringing in an experienced person saves the entrepreneur a lot as with experience they can perform more than one task e.g. finances and sales. Another crucial aspect is networking, where the farmer should meet other entrepreneurs and learn from their mistakes and achievements. Putting God first is also important, believe in God and everything will align itself.
Sequence from Sequence to Description
00:0001:24Gooseberry delight is a company based in Eldoret, Kenya that deals with gooseberry which is an exotic fruit that grows in the wild. In todays' world, people are all about health and the gooseberry fruit provides a lot of health benefits.
01:2502:32Gooseberry delight started by packaging the fruits and selling them in supermarkets, which was a challenge, but in entrepreneurship market is always a challenge at first. There was a lot of resistance but eventually there was an uptake and the demand increased, forcing the founder to go back and help the gooseberry farmers upscale.
02:3303:51Currently, the company is doing value addition by producing fresh fruit juice, gooseberry yoghurt, gooseberry jam, and are trying to come up with gooseberry sauce and gooseberry chili sauce. For farmers aspiring to be entrepreneurs there is a lot of opportunity, all they have to know is that it is not just about farming but there is the aspect of value addition, aggregation, and market.
03:5205:21Entrepreneurs need knowledge and can chose to go back to school and learn the details of running a business. One important aspect in running a business is the financials, where the farmer should know about record keeping, how to put their financials together, and how to come up with the pricing of a product.
05:2206:36Another important area is the human resource, where most farmers upon starting a business employ their relatives with no qualifications trying to save on labor but it ends up costing them even more. Bringing in an experienced person saves the entrepreneur a lot as he/she can perform more than one task e.g. finances and sales.
06:3708:02Another crucial aspect is networking, where the farmer should meet other entrepreneurs and learn from their mistakes and achievements. Putting God first is also important, believe in God and everything will align itself.
08:0309:33Young people should also start thinking about entrepreneurship as early as possible, as opposed to employment. In todays world, businesses are shrinking, which means employment is shrinking with them, making self-employment the best way to go.
09:3410:05Summary.

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